Karthik Panchala
Hello there! My name is Karthik, and I’m a Product Designer at Deepta AI. I’m passionate about creating digital products that balance user needs, business goals, and measurable outcomes.
With 3+ years of experience, I design consumer-facing experiences within B2B and B2B2C platforms, simplifying workflows, contributing to product strategy, and partnering with teams to build impactful outcomes. I've worked with Deepta AI and Apxor.
I am actively looking for new opportunities, so if you think we'd be a great match, feel free to get in touch!
Let me
introduce
myself


(I am actively looking for new opportunities )
How I design with my Overthinking!!👀
Here are some sample designs I like to tinker with outside of work
AI Course Suggestion
Prompt to Build Your Career PathBuild a Startup
India’s First Fleet AggregatorAI Chart Builder
Generate Insights Through Analytics ChartsQuantum Computer
3D render using BlenderID Card Design
Designed an ID card for ApxorAI Course Suggestion
Prompt to Build Your Career PathBuild a Startup
India’s First Fleet AggregatorAI Chart Builder
Generate Insights Through Analytics ChartsQuantum Computer
3D render using BlenderID Card Design
Designed an ID card for ApxorAI Course Suggestion
Prompt to Build Your Career PathBuild a Startup
India’s First Fleet AggregatorAI Chart Builder
Generate Insights Through Analytics ChartsQuantum Computer
3D render using BlenderID Card Design
Designed an ID card for ApxorAI Course Suggestion
Prompt to Build Your Career PathBuild a Startup
India’s First Fleet AggregatorAI Chart Builder
Generate Insights Through Analytics ChartsQuantum Computer
3D render using BlenderID Card Design
Designed an ID card for ApxorAI Course Suggestion
Prompt to Build Your Career PathBuild a Startup
India’s First Fleet AggregatorAI Chart Builder
Generate Insights Through Analytics ChartsQuantum Computer
3D render using BlenderID Card Design
Designed an ID card for ApxorAI Course Suggestion
Prompt to Build Your Career PathBuild a Startup
India’s First Fleet AggregatorAI Chart Builder
Generate Insights Through Analytics ChartsQuantum Computer
3D render using BlenderID Card Design
Designed an ID card for ApxorProud Moments
Selected Work
Modernizing Enterprises with Data Insights
Deepta AI helps organizations build and modernize digital products using new technology stacks, optimize operations through better workflows, and unlock actionable insights from their data. The company focuses on AI, data engineering, analytics, and product development to help businesses improve efficiency, make informed decisions, and scale their digital capabilities.
World’s 1st Nudging Platform...
Apxor is a Digital Nudging platform that helps businesses understand user behavior, personalize user nudging experiences, and improve product adoption, activation, onboarding, engagement, retention, and conversion without heavy reliance on engineering teams.
The platform empowers product, growth, and customer success teams to analyze user journeys, segment audiences, gather feedback, and drive feature adoption through contextual experiences such as nudges like In-Apps, walkthroughs, surveys, tooltips, and targeted campaigns.
My key recipes at Apxor

Boosted campaign experimentation by 40 to 50%
Client feedback revealed critical navigation failures that made campaign creation difficult, slowing experimentation and reducing productivity.
Decreased campaign debugging time by 92%
Eliminated developer dependency by enabling self-serve Live event stream without SDK logs or engineering support.

Reduced patient appointment booking time from 20 min to 3 min
GREs abandoned the booking system entirely, relying on paper records and manual coordination to schedule appointments.

From no inventory visibility to a complete governance
Replaced fragmented inventory processes with a centralized system, enabling real-time visibility, stronger governance, and more efficient inventory operations.
Hands-on Experience

What people have to say about me:
Karthik combines strong product thinking, systems design, and ownership across every product he works on. Whether building products from scratch or redesigning complex enterprise platforms, he consistently approaches challenges with a systems-thinking mindset. He has a unique ability to simplify complexity, identify scalable solutions, and connect user needs with business goals. His impact extends beyond design, influencing product direction, strategic decisions, and long-term organizational growth across teams and business functions.
I worked closely with Karthik during multiple product initiatives and consistently found him to be highly organized and detail-oriented. His well-structured design flows and documentation helped bridge the gap between product, design, and engineering teams, reducing ambiguity during implementation. He proactively considered edge cases and technical constraints, enabling smoother execution and faster development cycles. His clarity, collaboration, and systems-thinking approach made complex projects easier to build and deliver.
One of the things I value most about working with Karthik is the ownership he brings to every project. When a task is assigned to him, I can confidently focus on other priorities knowing it will be thoughtfully executed, delivered on time, and completed with quality. He consistently drives initiatives independently, manages stakeholders effectively, and contributes valuable input to product decisions. His reliability, accountability, and ability to navigate ambiguity make him a trusted partner across teams and cross-functional business initiatives.
Karthik has been one of the key contributors behind Hearzap's product and experience transformation. He led the redesign of multiple business-critical systems and consistently challenged existing processes to create simpler, scalable solutions. His work improved efficiency across appointments, testing, inventory, and internal systems. More importantly, he thinks beyond design, understanding business impact, scalability, and execution while driving sustainable outcomes for product growth. His ability to align teams accelerated adoption and execution.






